How AI recommendations work

The analysis is deterministic: ranks, scores, competitor positions and funnel math all come from your data with no model involved.

When an OpenAI key is configured, the model is used only to phrase the digest and metadata review more naturally. It is given the computed facts and is not allowed to invent a rank, keyword or competitor. With no key, you get the same content from templates.

Recommendations are cached for about a day so a page refresh doesn’t regenerate them.