Keyword opportunity score

Each tracked keyword gets an opportunity score from its popularity, difficulty and how relevant your listing is to it.

• A high score with a poor rank = a strong candidate to work into your metadata.
• A high score with a good rank = something to protect, not chase.
• A low score = fine to keep tracking, but not where to spend effort.

It’s the same model behind the Opportunities page — see “How Opportunity Score works”.