High vs Medium vs Low impact

Impact is a quick read on how much an opportunity could move your numbers, based on the term’s priority and the estimated extra downloads per month from the rank change.

• High — a high-priority term, or an estimate of roughly 400+ extra downloads/month.
• Medium — a mid-priority term, or roughly 80–400 extra downloads/month.
• Low — a smaller or more speculative move; still worth doing when the effort is trivial.

Pair it with the effort tag: High impact + Low effort is where to start.